“The Hardest Coordination Problem on Earth”
generalist.com
“The Hardest Coordination Problem on Earth”
The problem, McLean decided, was the maritime mindset: Pan-Atlantic’s staff, experienced in the slow-moving ways of the maritime industry, did not know how to sell to an industrial traffic manager who cared not about ships, but about getting freight to the customer on schedule at low cost. McLean brought in a team of aggressive young trucking execu
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