The Guardian

The homogeneity contrasted with the overall hipster philosophy of the 2010s, namely, that by consuming certain products and cultural artefacts you could proclaim your own uniqueness apart from the mainstream crowd – in this case a particular coffee shop rather than an obscure band or clothing brand. “The irony of it all is that these spaces are sup... See more

In the early 2010s, a new phenomenon emerged called an “Instagram wall”. In part, it was an outgrowth of the street-art movement of the 00s, a gentrification of graffiti that saw clean, officially sanctioned murals take over city walls, particularly in neighbourhoods where decrepit warehouses were plentiful. Street art became an attraction in and o... See more

Simply existing as a coffee shop isn’t enough; the business has to cultivate a parallel existence on the internet, which is a separate skill set entirely. “It almost feels like, you must have a social media acumen, you must be savvy in this area that is adjacent to your business, but not directly embedded in your business, in order to be successful... See more