The Growth Strategy That's Being Ignored: A Story of Untapped Potential
The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life
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Imagine instead those Daves got your help. Imagine you focused on those two leverage points - upselling and creating regular repeat buyers. You ignored their false belief that they needed more new business.
Frankie Fihn • Beyond the Agency Box
Bernadette Jiwa has written half a dozen extraordinary books that humanize the too-often industrialized craft of marketing.
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
In Story Driven, she makes it clear that if we merely try to fill a hole in the market, we’re doomed to a cycle of rearview-mirror behavior. We’re nothing but a commodity in the making, always wary of our competition. We have ... See more
Seth Godin on Your Story
Creating Business Growth: 21 Successful Marketers Reveal Their Top Business Marketing Secrets. (MARKETING MAGICIAN PRACTICAL GUIDES Book 2)
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