The Growth Strategy That's Being Ignored: A Story of Untapped Potential
If you don't optimize, measure, and iterate, you're probably not growing your business as fast as you possibly can.
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
Bryan Eisenberg, considered the godfather of conversion optimization, recommends his TIR system, which stands for Time, Impact, and Resources.
Sean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
Generally the best-case scenario for a strategy we might encounter, is that it’s merely a harmless bundle of verbiage, that doesn’t get too much in the way of the “proper” running of the business. Considering all this, it’s little wonder that – by my conservative estimate – about 98% of businesses are getting by with no strategy at all (though this
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