The Growth Newsletter #146
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The Growth Newsletter #146
Think about distribution from day one
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that founder... See more
If you’re going to build a product, you want people to use it. But far too often, founders get drawn to the building and tinkering side of the business, forgoing the go-to-market piece until they’re actually ready to get out and sell.
That’s a mistake, says Foster. “I think one of the biggest things that founder... See more
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
In order to launch and market your product, you need to be able to answer the following questions: Where do I find innovators, early adopters, and potential design partners willing to give us a try? What are the major problems my product solves, and how important are these problems to my potential customers? Is this the right problem, and is ours t
... See moreAndy Budd • The Growth Equation: How Early Stage Startups Can Build a Powerful Engine for Growth
Step 3: Find a Scalable, Cost-Effective Growth Channel
Even with the right target customers and messaging, you need a repeatable and scalable way to acquire them cost-effectively. This requires running lots of experiments across different channels to find what works. Test:
Even with the right target customers and messaging, you need a repeatable and scalable way to acquire them cost-effectively. This requires running lots of experiments across different channels to find what works. Test:
- Paid acquisition (Google Ads, Facebook, LinkedIn, TikTok, etc.)
- Organic strate
Sean Ellis • Why PMF Alone Won’t Make You a Breakout Success
Distribution Is the Hard Part
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more
Most founders think the hard part is building the product. It’s not.
The hard part is getting anyone to care.
You can build something great. It can solve a real problem. It can even be timed perfectly. But if no one notices, it dies.
This is where most founders get stuck. They think the job is to build. They think if they ... See more