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The Greatest Sales Deck I’ve Ever Seen
I realized that every salesperson has her unique strengths. Some are great consultative sellers. Some crush their sales activity goals. Some deliver exceptional presentations. Some are amazing networkers. Some just know how to make their customers feel like family. Similarly, each company has its own unique sales context. Some firms sell to markete
... See moreMark Roberge • The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million
Translating Your Positioning into a Sales Story
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand
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The Smart Brevity version of her “secret structure” of great speeches: • Describe the status quo: how the world or topic exists today. • Contrast with your lofty idea—ideally, the point of your speech. • Move back and forth from what is and what could be. • Make a call to action. • End with a vivid portrait of utopia if they embrace your idea.