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The greatest discovery of the 21st century will be the discovery that Man was not meant to live at the speed of light.” – Marshall McLuhan
When people realise how fast we are rushing towards the great unknown, and that they cannot count even on death to shield them from it, their reaction is to hope that somebody will hit the brakes and slow us down. But we cannot hit the brakes, for several reasons.
Yuval Noah Harari • Homo Deus: A Brief History of Tomorrow
is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual’s own reaction.
Marshall McLuhan • Understanding Media
The artist can correct the sense ratios before the blow of new technology has numbed conscious procedures.
Marshall McLuhan • Understanding Media
Einstein put himself in a position to receive and perceive higher truths. These Universal truths were so different from the existing paradigm of the day that they were hailed as groundbreaking.