The great process squeeze: How efficiency bias is choking the music industry

In the early days of social media, companies made blogging technologies with the promise that writers would be able to communicate directly with their readers. This pattern played out in industry after industry. But these changes left creators at the mercy of companies far more powerful, far more ruthless, and far less accountable than the record l... See more

Under the tyranny of algorithmic media distribution, artists, authors — anyone whose work concerns itself with what it means to be human — now have to be entrepreneurs, too.

The failure of the creator renaissance would be that artists are so busy managing their newfound tools that it drowns out the moments of inspiration. That’s why usability, instinctive onboarding flows, deep documentation, and reliable customer service will be so critical for startups building these creator tools. Instead of clumsy and inscrutable e... See more