If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one

The Great Differentiation is the race to be different. It is the salvation from slop.

For every action, there is an equal and opposite reaction. This is Newton’s Third Law of Motion. It is also an emergent Law of the Market.

Sameness has never been cheaper.

Websites look the same. Writing reads the same. Hype videos hype the same.

Copying is free and... See more