The Great CEO Within: The Tactical Guide to Company Building

You create buy-in when you make people feel that they are part of the decision and that their input contributes to the final outcome.

Most companies spend extraordinary resources of time, money, and equity to bring on a new team member, and then almost entirely drop the ball on quickly getting that team member onboarded and up to speed on how the company works so that they can begin making a full contribution. Don’t make this mistake!

The greatest risk of a startup is not that they moved too slowly in dominating the entire marketplace, but rather that they spread their scarce resources too thin and ended up securing few or no customers at all.

It’s often easy to make a decision, but it can be much harder to get your team to invest emotionally in that decision.