The Goop-ification of wellness is on the way out (you can thank Gen Z)

Microtrends are finally losing their grip. In a shift away from fast, flashy content, fashion lovers are leaning into slower, deeper engagement. We’re entering the post-dopamine era where consumers crave meaning, not just a quick hit. Think: fewer impulse buys and aesthetics that actually retain attention.

In today’s world – which is more and more complex and contradictory – surrealism seems to be resonating with Gen Z because it embraces all their contradictions instead of resolving them.