
The Golden era of Substack is over. Now what?


Turns out, there's a stark difference between creating true fans around one narrow, rigid aspect of yourself, and creating true fans of a dynamic, evolving human.

In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is pl... See more
Sari Azout • The End of Productivity
We’re moving into a creator economy that values discernment over noise. Where your perspective — not your productivity — becomes the differentiator.
The future won’t belong to those who can post the most, but to those who craft with clarity, filter with intention, and design with depth.
Taste isn’t about aesthetic alone — it’s your ability to recogni... See more
The future won’t belong to those who can post the most, but to those who craft with clarity, filter with intention, and design with depth.
Taste isn’t about aesthetic alone — it’s your ability to recogni... See more
Substack • Home | Substack
It’s generally much easier to be a creator today than ever.
But there’s one big reason I don’t envy the people getting started in their online-solopreneur-creating-things journey today:
Expectations.
I’ve been doing this for about a decade, and when I started, it was significantly harder to build an audience.
There were no highly optimized entertain... See more
But there’s one big reason I don’t envy the people getting started in their online-solopreneur-creating-things journey today:
Expectations.
I’ve been doing this for about a decade, and when I started, it was significantly harder to build an audience.
There were no highly optimized entertain... See more