the goal is resonance, not scale
sublime.app
the goal is resonance, not scale
In this landscape, resonance isn’t about universality. It’s about strategic specificity—making things that speak directly to a subculture, and sideways to everyone else.
The best ideas don’t scale in size. They scale in dimensionality.
They feel intimate to one group, intriguing to another. They read as obvious to some, occult to others. They’re... See more
The best ideas don’t scale in size. They scale in dimensionality.
They feel intimate to one group, intriguing to another. They read as obvious to some, occult to others. They’re... See more
5 things I want my work and business to be driven by (review often!)
Your success doesn’t depend on appealing to the masses – it’s about crafting something extraordinary for the right clients.
From Rich Litvin about Vortic watches:
1. Word-of-Mouth is Everything: Build a reputation through impact and results, not noise.
2. Quality Over Quantity: You
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