The Go-to-Market Strategy Is Dead (Killed by Web 3.0)

A framework to build a successful GTC strategy rests on six pillars: p eople, p urpose, g oals, c ommunication, i nputs, and o utputs.  

1.Unfortunately, many of them are not that easy to spot.

The conventional way of creating value is top-down, where corporations are the “dictators” in control of value creation. Instead, an organization with a community-first mindset acts as a facilitator, creating spaces for members to create value and decide on the group’s direction. Web3 projects work bottom-up: project members decide what they want t... See more

2.Projects are built around the stakeholder’s needs, and the goal is to create the most shared value between the maximum number of people.

Your community should be a place for people to meet and speak. Conversations are what community content is built upon. If you communicate with your members-only when you have updates, you don’t have a community; you have an announcement board.

Instead of building a community around a business, a company should strive to create new business models around its community. Why place community before market? Because if you focus on making an insanely good community, the profits will follow. I’m not saying you should throw away your GTM plan; on the contrary. Instead, it would be best to have a... See more

Web3 is about the distribution of power and resources, not their accumulation. What drives the success of Web3 is the community because communication between its members is key for organizing themselves towards achieving a common purpose.

3.Content creators/users are digital asset owners. This idea here is critical. As time goes on, users become increasingly empowered with more access to information and therefore better able to control and be in charge of future technology advances.