the globalization aesthetic
Slightly controversial aesthetics cater to the leading edge of consumer culture, a large population willing to spend money in order to maintain its status. As this group consumes, the cultural Overton window shifts to accommodate more and more radical aesthetics, which lose their novel status as they become normalized. The cultural normalcy spectru... See more
Toby Shorin • Report: The Diminishing Marginal Value of Aesthetics
Aesthetic homogeneity is a product that users are coming to demand, and tech investors are catching on
Kyle Chayka • How Silicon Valley helps spread the same sterile aesthetic across the world
Adapting to the norm wasn’t just following fashion but making a business decision, one that the consumers rewarded. When a café was visually pleasing enough, customers felt encouraged to post it on their own Instagram in turn as a lifestyle brag, which provided free social media advertising and attracted new customers.
Kyle Chayka • Filterworld
“The aesthetic is colonized by the economic.”
Byung-Chul Han
Byung-Chul Han
Here Are 52 of My Favorite Quotes
