What is proprietary, though, is your experience and how you synthesize and deliver what you know. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal life and in their business that bring them to a place they neve

The common goal of all services providers I’ve ever met is to do transformative work for clients who they love working with and to get paid commensurate with the value they deliver to those clients.

A value conversation is the dialogue you must have with a prospective client to understand the difficulties you help them overcome. If you persuasively articulate how your solution to their problems moves the needle for their business and for themselves personally, then you’ll be able to set better prices.”