The General Stakeholder Interview - Boxes and Arrows

Interviewing creates a shared experience, often a galvanizing one, for the product development team (which can include researchers, designers, engineers, marketers, product management, and beyond).

The project leader should also interview stakeholders about the organization’s mission, long-term strategies, objectives, predictions, perceived challenges, places where things didn’t go well in the past, strengths and weaknesses of the internal structure, and who the decision-makers are. Record the interviews. Look for patterns in what various bus