The garden of forking memes: how digital media distorts our sense of time

It seems to me that, through the way Reddit and YouTube and social media work, there’s such an emphasis on creating distinctions and communities, and it’s just created an explosion of interest in ideological sub-groupings that had been completely forgotten. I started in politics in the early ‘00s, and it just didn’t have this flavor. If you were a ... See more

The conflict between old and new media is in many ways a dispute over who gets to control the “clocks” we live by; who gets to set the pace; who gets access to the technologies that make it easy to synchronize (or de-synchronize) large groups people.Clocks may seem innocuous, but they’re never ideologically neutral. Timekeeping doesn’t just happen.

History ends not when the stream of apparently historic events ends,” writes Venkatesh Rao, “but when the world loses a sense of a continuing narrative, and arrives at what psychologists call narrative foreclosure” — a hollowing out of the collective imagination, a sense of the future being cancelled. The ghosts of yesteryear float around the Cloud... See more

These memes are extremely dense cultural talismans that accumulate layers and layers of meaning/allusion over time. Like the jargon of academia, memes look like nonsense to outsiders but facilitate deep communication between members of a subculture.Unlike offline communities, these subcultures aren’t always neatly labeled, and people don’t consciou... See more

Internet subcultures, by contrast, are building grand narratives and meme worlds that help people feel their way through the chaos that’s currently unfolding. These stories cut deep, down to the most foundational questions of race and religion and destiny. We shouldn’t be too surprised that complex conspiracy theories, intergenerational trauma, and... See more

The explosion of alternative histories hasn’t just eroded the influence of 20th century media institutions, it’s also damaged our ability to build collective futures

In a 1970 interview, Marshall McLuhan foreshadowed this situation and described what it might do to our minds: “We live in post-history in the sense that all pasts that ever were are now present to our consciousness and all futures that will be are here now. In that sense, we are post-history and timeless. Instant awareness of the varieties of huma... See more

As a rule, twentieth century time was imposed on people from the top-down. Twenty-first century time is a bottom-up choose your own adventure story that allows people to make their own time machines and live anywhen.

What happens online often shows up in the headlines weeks, months, or even years later. The internet has become the petri dish of culture — the soil in which new movements and novel conversations find root.

We live in post-history in the sense that all pasts that ever were are now present to our consciousness and all futures that will be are here now. In that sense, we are post-history and timeless. Instant awareness of the varieties of human expression re-constitutes the mythic type of consciousness, of once-upon-a-time-ness, which means all-time, ou... See more