The garden of forking memes: how digital media distorts our sense of time

Each subculture has an implicit understanding of its “ideological conversion funnel”. This phrase, borrowed from digital marketing, refers to the stages that people go through on the way to becoming a True Believer, from first contact with a mysterious meme to full-on understanding of a grand narrative. The conversion process is known to the in-gro... See more

Unlike the clocks of Old Media, the subjective time zones of internet subcultures are a de-centralized creative expression that reflect the idiosyncrasies of many different reality tunnels. Whereas geographic time zones sit next to each other in a very orderly fashion, internet time zones are kaleidoscopic and multi-layered — they allow you to look... See more

Clocks are the deceptively simple product of an intricate political arrangement. I’d even go so far as to say that politics is the art and science of creating the time machines that we inhabit — the calendars that help us orient and coordinate as we journey from cradle to grave

In the early days of the internet, the Web’s surface was relatively smooth and its “gravitational force” was weak. You could random walk without getting sucked into any black holes. During the 2010s, social media platforms “dug into the Web surface, dragging activities down their slopes … As a result of this magnetic-like attraction, caused by the ... See more

As a rule, twentieth century time was imposed on people from the top-down. Twenty-first century time is a bottom-up choose your own adventure story that allows people to make their own time machines and live anywhen.

It seems to me that, through the way Reddit and YouTube and social media work, there’s such an emphasis on creating distinctions and communities, and it’s just created an explosion of interest in ideological sub-groupings that had been completely forgotten. I started in politics in the early ‘00s, and it just didn’t have this flavor. If you were a ... See more

The de-centralization of timekeeping brought about by digital media harkens back to a much older style of measuring time. Before the invention of the telegraph, there was no way to instantaneously synchronize timekeeping devices across long distances. No time zones, no universal standard against which clock towers could be evaluated for accuracy. T... See more

Imagining the future is just another form of memory. It’s a kind of forward-looking nostalgia. “The history of utopias is the history of rear-view mirrors. Every utopia is a picture of the preceding age.”3 If your memory gets scrambled, your ability to envision a coherent future is severely hampered. When the past feels slippery or shifty, you lose... See more

The conflict between old and new media is in many ways a dispute over who gets to control the “clocks” we live by; who gets to set the pace; who gets access to the technologies that make it easy to synchronize (or de-synchronize) large groups people.Clocks may seem innocuous, but they’re never ideologically neutral. Timekeeping doesn’t just happen.