The garden of forking memes: how digital media distorts our sense of time

Internet subcultures, by contrast, are building grand narratives and meme worlds that help people feel their way through the chaos that’s currently unfolding. These stories cut deep, down to the most foundational questions of race and religion and destiny. We shouldn’t be too surprised that complex conspiracy theories, intergenerational trauma, and... See more

We live in post-history in the sense that all pasts that ever were are now present to our consciousness and all futures that will be are here now. In that sense, we are post-history and timeless. Instant awareness of the varieties of human expression re-constitutes the mythic type of consciousness, of once-upon-a-time-ness, which means all-time, ou... See more

The de-centralization of timekeeping brought about by digital media harkens back to a much older style of measuring time. Before the invention of the telegraph, there was no way to instantaneously synchronize timekeeping devices across long distances. No time zones, no universal standard against which clock towers could be evaluated for accuracy. T... See more

Unlike the clocks of Old Media, the subjective time zones of internet subcultures are a de-centralized creative expression that reflect the idiosyncrasies of many different reality tunnels. Whereas geographic time zones sit next to each other in a very orderly fashion, internet time zones are kaleidoscopic and multi-layered — they allow you to look... See more

In the digital age, everything from the evening news to the 9 – 5 workday has been freed from the cage of industrial era timekeeping. As long as you have an internet connection, you can march to the beat of your own second hand.

In my grandma’s time, families had more of a choice about what to pass onto their kids. They could leave certain things out and emphasize the good in the hope that doing so would create a better future. Today, digital media has taken that option off the table. The internet has flattened the vast archive of the past and made history unprecedentedly ... See more

These memes are extremely dense cultural talismans that accumulate layers and layers of meaning/allusion over time. Like the jargon of academia, memes look like nonsense to outsiders but facilitate deep communication between members of a subculture.Unlike offline communities, these subcultures aren’t always neatly labeled, and people don’t consciou... See more

As Kei Kreutler points out, conventional calendars and time lines seem awfully out of date now that we are lost in a multi-temporal garden of forking memes. This dissonance between felt time and measured time gets more confusing by the day, and it’s beginning to feel unsustainable. Amidst the unsettling chaos, it’s tempting to crawl back to the tim... See more

We’re lost in the garden of forking memes, and the idea of linear progress along a single historical time line seems like a quaint artifact from a much simpler era. Grand visions of the future are few and far between; the pop cultural landscape is littered with post-apocalyptic dystopias. If we want to make sense of how we got here, we have to unde... See more

Each subculture has an implicit understanding of its “ideological conversion funnel”. This phrase, borrowed from digital marketing, refers to the stages that people go through on the way to becoming a True Believer, from first contact with a mysterious meme to full-on understanding of a grand narrative. The conversion process is known to the in-gro... See more