The game is rigged (rethinking the creator economy)

But just as the gig economy mode of work brought about negative consequences, strong parallels are emerging between the gig economy and creator economy, rooted in the commoditization of work and erosion of worker leverage. For online creators today, a handful of large social media platforms serve as gatekeepers for finding and connecting with audie... See more

The Creator Economy results from a complete paradigm shift in the way GenZ sees the Work. They don't want to work for others as they discovered they could make money on the internet by applying their skills in areas they love. They don't want to follow processes at a big corporation but rather collaborate on projects in which they thrive.