The Future of Search Is Boutique

At Startupy we’re building a boutique search engine for startup insights and the people and companies that have them. You can think of us as a digital playground where thinkers and creators curate, organize, map, and interconnect the world's most valuable insights and ideas.

The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc but what is the best thing to read/buy/eat/watch/etc with my limited attention.

Audacious teams, like DuckDuckGo and Neeva, are trying to compete with Google head-on by building massive horizontal search engines. Rather than crawling and indexing thing... See more

Unlike vertical search aggregators, boutique search engines feel less like yellow pages, and more like texting your friends to ask for a recommendation. They have constrained supply, which is the foundation for their biggest moat - trust. Importantly, boutique search engines introduce new business models that don’t rely on advertising.