The Future of Reading, Listening, and Watching: Addition by Subtraction

− Subtraction & Depth

“As platforms combust around us, brands are frantically asking, “Where to next?”.

We’ve done a familiar dance for over a decade: users have jumped from blogs to Myspace to Facebook to Instagram to Snapchat to TikTok, and brands and ads have duly followed, collecting ever more data on our lives along the way. [...]

But what i

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“The stream has dominated our lives since the mid-2000s,” Caulfield says. But it means people are either posting content or consuming it. And, Caulfield says, the internet as it stands rewards shock value and dumbing things down. “By engaging in digital gardening, you are constantly finding new connections, more depth and nuance,” he says.