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The Future Of Loyalty Marketing Is Crypto Enabled
What if a crypto wallet replaced the crumbling cookie?
Tomasz Tunguz • What's Better than a Cookie? A Wallet - How Crypto Will Revolutionize Marketing by @ttunguz
Ownership: Crypto enables ownership from day one-- a powerful concept. For the first time, users can partake in the growth and success of the products and communities they are a part of, from the beginning. Ownership changes the model from extractive to additive. The main mechanism for ownership has been via tokens.
Kinjal Shah • Crypto's Consumer Era
