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Why would Lululemon spend $500M to acquire Mirror?

Zhenni Liumedium.com
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Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020)

Sapna Maheshwarinytimes.com
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Your CAC doesn’t matter: Brands of the next decade will win with loyalty, not acquisition

Jason Bornsteinforerunnerventures.com
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