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Lululemon, the purveyor of expensive athleisure and activewear, is betting on the future of personalized remote exercise as a way to reach customers by acquiring Mirror, a home fitness start-up that sells a $1,495 wall-mounted machine for streaming workout classes.

Another option is to reverse this, by offering hardware as a complement to an existing software business

Here are my thoughts on the Lululemon acquisition of Mirror. No, it's not about Mirror selling more clothes. It's about Lulu’s core business, physical store retail, being in bad shape and no matter how great the Lulu brand is, there are only so many pants a store can sell. 1/8

Paul Graham points out something Fitbit, GoPro, and Sonos investors have also observed: hardware is hard.