THE FUTURE OF FITNESS: An inside look at the winners and losers as the industry faces upheaval

Community is also a large part of keeping connected fitness machines engaging; all five companies offer Facebook groups for users to discuss their workouts and find people with similar goals or stats to digitally work out with. Live leaderboards, a feature that shows where the user ranks against other people who’ve taken the same class, can also he... See more

The big picture: this crisis is amplifying concerns brick-and-mortar operators have been wrestling with in recent years. Mainly, will on-demand and connected fitness offerings poach their members?

A year ago, Peloton was one of the biggest winners of the COVID-19 rally. Post-2020, a combination of increased cost and decreased price made Peloton fall just as quickly.

As social distancing persists, exercising at the park may replace going to the gym. This summer, outdoor yoga classes could be a stand-in for boutique studios. And low-cost, equipment-free workouts will become the standard. An alternative to expensive or complex fitness regimens, COVID-era exercise could be a catalyst for simpler, more accessible f... See more

There has never been more digital fitness content created or consumed. From local studios and name brands to instructors and coaches, everyone is churning out workout videos.