
The Future of Commerce - Greg Isenberg

Apps like Instacart itself will become key marketing platforms. Instacart is fully aware of this, and is moving quickly to become an ad platform. The top Instacart result becomes the new endcap placement. How long before the algorithm’s out-of-stock replacement suggestion becomes the most hotly contested spot?
Natasha Mascarenhas • 4 views on the future of retail and the shopping experience
Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more
Clicks & Clout: How We Seek Status In the Digital Age
Here is a list of the 38 predictions on the future of e-commerce:
Personal shoppers will be everywhere, using smarter AI to learn your style.
AI will haggle for you, negotiating deals without burning bridges.
"Buy now, receive later" will become popular, offering future gifts at today's prices.
Holographic stores will pop up anywhere, turning spaces in
When we look back over the past 100 years, traditional commerce (and the culture it indirectly endorsed) was primarily curated by a single person’s point-of-view. Even when commerce moved online, to places like Amazon or Farfetch, retailers still controlled the types of things consumers purchased. Online commerce didn’t innovate a new shopping expe... See more
Gaby Goldberg • Curators All the Way Down
All in all, real positional scarcity businesses take time to develop, especially loyalty businesses that are difficult to get off the ground before a retail or consumption environment is fully understood. But I’ll leave with this thought: as the mobile internet, e-commerce, and the transformation of retail continues onward, I think there’s an incre... See more