
The Future of Commerce - Greg Isenberg

Mood-based shopping will be the new impulse buy. Stores will recommend products based on how you’re feeling, not just what you’ve bought before.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Augmented reality will eliminate (kinda) buyer’s remorse. You’ll know exactly how that couch looks in your living room before you buy it.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Creators will be the new product curators. We’ll trust individual tastemakers over algorithms to tell us what’s worth buying.
Greg Isenberg • The Future of Commerce - Greg Isenberg
AI will haggle for you, but smartly. Your AI agent might negotiate with ten stores simultaneously, snagging deals while you sleep, without burning bridges like an aggressive human negotiator would. And the internet will add more haggling. It won’t just be buy this or not.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Human support is the new luxury. Getting to talk to a real person will feel like walking into a store and them handing you a perrier. Luxe. Brands will use human customer service as a flex.
The Future of Commerce - Greg Isenberg
Auctions and flash sales will become high-stakes games. Limited-time deals will feel like participating in a fun, adrenaline-pumping competition.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Shopping will feel like gaming, but useful. You might earn points buying groceries that unlock real-world perks, making mundane purchases feel rewarding.
Greg Isenberg • The Future of Commerce - Greg Isenberg
“Buy now, receive later” will be huge. You’ll lock in future gifts at today’s prices, with brands offering bonuses for committing early. It’s like Future You thanking Present You for being so thoughtful. Ecommerce brands get to lock in your commitment. Everyone wins.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Ephemeral stores will create urgency. Brands will drop limited-time shops that feel like IG stories, driving FOMO and rapid sales while getting to tell the brand story.