The Future of Commerce - Greg Isenberg

A significant amount of commerce will be sold live (ie: IG live style). Your favorite creator hosting a live show where you can buy products in real-time. This will be embedded on websites and you can already do this on social platforms.

“Buy with friends” will explode. Your friends will become part of your shopping experience, voting on your choices in real-time.

Pricing will get personal, but not creepy. Like how Netflix recommends shows, stores will offer individualized pricing that feels fair, not exploitative. Shopping late at night and the store is quiet, maybe prices are lower.

"Skill-locked commerce" will gate purchases behind abilities. Want that pro-level camera? You’ll need to pass a photography skills test first. Commerce becomes a game to be mastered.

Ephemeral stores will create urgency. Brands will drop limited-time shops that feel like IG stories, driving FOMO and rapid sales while getting to tell the brand story.

Second-hand will become first choice. “New” won’t be the default filter anymore as sustainability becomes non-negotiable.

AI will haggle for you, but smartly. Your AI agent might negotiate with ten stores simultaneously, snagging deals while you sleep, without burning bridges like an aggressive human negotiator would. And the internet will add more haggling. It won’t just be buy this or not.

Brands will offer “viral warranties.” The more you share about a product, the longer its warranty extends. Your social influence becomes a form of insurance.