The Future of Commerce - Greg Isenberg

Community will trump discounts. The best brands (the ones with the highest LTV/word of mouth/retention) will build loyal followings like CrossFit, where belonging matters more than saving a few bucks.

Every storefront will adapt to you. Like Spotify’s Discover Weekly, but for shopping - every visit will feel tailored just for you.

AI will design products based on real-time trends. Imagine fast fashion, but for every industry, with products created and manufactured in days based on current demand.

AI copywriters will A/B test product descriptions in real-time. Every product page will optimize its language for you specifically, changing as you browse.

A significant amount of commerce will be sold live (ie: IG live style). Your favorite creator hosting a live show where you can buy products in real-time. This will be embedded on websites and you can already do this on social platforms.

Voice commerce will become second nature. You’ll reorder household items as easily as asking Alexa to play a song.

Content will be the new storefront. Brands will become media companies first, with purchasing feels like a natural extension of binge-watching their content.

Creators will be the new product curators. We’ll trust individual tastemakers over algorithms to tell us what’s worth buying.