The Future of Commerce - Greg Isenberg

Every storefront will adapt to you. Like Spotify’s Discover Weekly, but for shopping - every visit will feel tailored just for you.

Stores will educate first, sell second. The brands that teach you something valuable will earn your trust and your business. Before you start your Shopify, you’ll probably start a YouTube.

Mood-based shopping will be the new impulse buy. Stores will recommend products based on how you’re feeling, not just what you’ve bought before.

A significant amount of commerce will be sold live (ie: IG live style). Your favorite creator hosting a live show where you can buy products in real-time. This will be embedded on websites and you can already do this on social platforms.

Ephemeral stores will create urgency. Brands will drop limited-time shops that feel like IG stories, driving FOMO and rapid sales while getting to tell the brand story.

Creators will be the new product curators. We’ll trust individual tastemakers over algorithms to tell us what’s worth buying.

SMS will be a goldmine, if used right. The brands that text like a considerate friend rather than a pushy salesperson will see insane conversion rates.

Human support is the new luxury. Getting to talk to a real person will feel like walking into a store and them handing you a perrier. Luxe. Brands will use human customer service as a flex.

“Buy with friends” will explode. Your friends will become part of your shopping experience, voting on your choices in real-time.