The Future of Commerce - Greg Isenberg

AI copywriters will A/B test product descriptions in real-time. Every product page will optimize its language for you specifically, changing as you browse.

Ephemeral stores will create urgency. Brands will drop limited-time shops that feel like IG stories, driving FOMO and rapid sales while getting to tell the brand story.

Auctions and flash sales will become high-stakes games. Limited-time deals will feel like participating in a fun, adrenaline-pumping competition.

"Skill-locked commerce" will gate purchases behind abilities. Want that pro-level camera? You’ll need to pass a photography skills test first. Commerce becomes a game to be mastered.

Voice commerce will become second nature. You’ll reorder household items as easily as asking Alexa to play a song.

AI will design products based on real-time trends. Imagine fast fashion, but for every industry, with products created and manufactured in days based on current demand.

Brands will sell lifestyles, not just products. The most successful companies will make you feel like you’re joining a movement, not just buying stuff.

Second-hand will become first choice. “New” won’t be the default filter anymore as sustainability becomes non-negotiable.