The Future of Commerce - Greg Isenberg
"Skill-locked commerce" will gate purchases behind abilities. Want that pro-level camera? You’ll need to pass a photography skills test first. Commerce becomes a game to be mastered.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Pricing will get personal, but not creepy. Like how Netflix recommends shows, stores will offer individualized pricing that feels fair, not exploitative. Shopping late at night and the store is quiet, maybe prices are lower.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Every storefront will adapt to you. Like Spotify’s Discover Weekly, but for shopping - every visit will feel tailored just for you.
Greg Isenberg • The Future of Commerce - Greg Isenberg
AI will haggle for you, but smartly. Your AI agent might negotiate with ten stores simultaneously, snagging deals while you sleep, without burning bridges like an aggressive human negotiator would. And the internet will add more haggling. It won’t just be buy this or not.
Greg Isenberg • The Future of Commerce - Greg Isenberg
AI copywriters will A/B test product descriptions in real-time. Every product page will optimize its language for you specifically, changing as you browse.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Customers will become co-creators. Like Lego Ideas but for everything, your power users will drive product development, ensuring built-in demand.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Shopping online will feel like exploring a 3D space. Imagine browsing a store as intuitive as using Google Maps, but for products.
Greg Isenberg • The Future of Commerce - Greg Isenberg
“Buy with friends” will explode. Your friends will become part of your shopping experience, voting on your choices in real-time.
Greg Isenberg • The Future of Commerce - Greg Isenberg
Auctions and flash sales will become high-stakes games. Limited-time deals will feel like participating in a fun, adrenaline-pumping competition.