The Futility of Utility

Our intuition seems to prefer the immediate and the easy. The urgent but maybe not important. So we should ask ourselves: what if our intuition has it backwards. What if the problem is the solution? And what if we need more chaos to create order? It might provide the clarity we need.

Can you learn to enjoy the process as the end in itself, not the means?

In the beginning, the dissonance between the scale of your aspirations and the reality of your days will riddle you with anxiety. You will be tempted to strip the unknown of its surprises and travel to the future: What if my customers churn? What if a competitor introduces a be... See more

All the grit, persistence, and motivation in the world won’t do you any good if you’re working on the wrong thing. In fact, it will do the opposite.

Choosing what to pursue is more important than choosing how to pursue it. Make sure you’re facing the right direction before you start running.