It’s surprising how many people are resistant to doing things with no agenda. Often, when I ask someone why they’re not doing something they seem good at, they’ll say, “Oh, it’s not going anywhere.” / “I don’t have enough time.” / “I started too late anyway.” They would rather expend their time and energy on the sexier thing, the more obviously

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Can you learn to enjoy the process as the end in itself, not the means?

In the beginning, the dissonance between the scale of your aspirations and the reality of your days will riddle you with anxiety. You will be tempted to strip the unknown of its surprises and travel to the future: What if my customers churn? What if a competitor introduces a... See more