The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
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The fundamental message of marketing must change from "we want your money" to "we share your interests".
Enabling customers to collaborate with you - in creating, distributing, marketing, and supporting products - is what creates a premium in today's market.
Jeff Jarvis • WHAT WOULD GOOGLE DO
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We are getting closer to a consumer-controlled world, and every company that spends money on advertising will be forced to find a new way to do business.
Bob Gilbreath • Rise of Subscriptions and the Fall of Advertising
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It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
Darren Herman • Why pushing will get you slaughtered in advertising; and pull is the future.
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The internet is a great big race to free. Anyone who has built a business model with a price above free for something that can be free is in a tough strategic position. So how do you get to free first?
Jeff Jarvis • WHAT WOULD GOOGLE DO
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Today's "Web 2.0" method for growth is to forgo paying for marketing and instead create something so great that users distribute it.
Jeff Jarvis • WHAT WOULD GOOGLE DO
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We have shifted from an economy based on scarcity to one based on abundance. The control of products or distribution will no longer guarantee a premium and a profit.
Jeff Jarvis • WHAT WOULD GOOGLE DO
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Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.
Jeff Jarvis • WHAT WOULD GOOGLE DO
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