
The Fragrance Founder with a Filmmaker's Touch

‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands
The Guardiantheguardian.com
Today a stranger walked by wearing the perfume I wore when I was 19.
I
I remembered her worries, those things that felt like forever, that I’d long forgotten.
I felt the exact temperature of that one summer I begged to linger forever, and so easily neglected.
I heard her laugh, endured her first heartbreak, and tasted the sweetness of her strawberry
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