
The Fragrance Founder with a Filmmaker's Touch

‘Smellmaxxing’ and ‘frag heads’: how the gen Z perfume boom came up roses for indie brands
The Guardiantheguardian.comI have been LOVING this hack. It did really well on my TikTok so I wanted to post it here too! Because everyone deserves to smell this good 🙌🏼
I was at a friend’s birthday and her mom was telling us how much her husband LOVED her smell after the gym (lol) so it inspired me to douse myself in this sweet amber oil. But... See more
nectarnashvilleinstagram.comSmell a well-crafted perfume. A good perfume has a plot. Perfumes are made up of three types of notes: top, heart, and base notes. Watch how the scent unfolds over time. Try to record the effect of those changing scents on your emotional state, either as notes or a drawing.