The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

They’ve put a supercomputer in your pocket, are bringing the internet into developing countries, and are mapping the Earth’s land mass and oceans.

we invite them into the most intimate areas of our lives.

Don’t follow your passion, follow your talent.

Nobody becomes superwealthy through paychecks—it takes equity in growing assets to create real wealth. Just compare the net worth of CEOs to the founders of their companies. Cash compensation will improve your lifestyle, but not your wealth—it isn’t enough, and saving is counterintuitive and just plain hard. High-income individuals tend to flock to

However, don’t be trapped into thinking that product differentiation is about the widget you’re selling. Differentiation can occur where consumers discover the product, how they buy it, the product itself, how it’s delivered, and so on.