The Four Priorities of Winning New Business
The path to financial strength begins with facing The Difficult Business Decision. There are some exceptions to the proclamation that we must specialize, but it is unlikely that we are one of them. Until we make a brave decision, success will elude us and we will look at the market and complain about the economy or the clients, all the while
... See moreBlair Enns • The Win Without Pitching Manifesto

Does this client need what you have to offer? Is your experience, expertise, or creative product what they really need (or think they need)?
Peter Levitan • The Levitan Pitch. Buy This Book. Win More Pitches.
In Prizing 101, you learned two basic ideas: 1. Make the buyer qualify himself back to you. Do this by asking such questions as, “Why do I want to do business with you?” 2. Protect your status. Don’t let the buyer change the agenda, the meeting time, or who will attend. Withdraw if the buyer wants to force this kind of change.