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The Four-Letter Code to Selling Just About Anything
development of astonishingly advanced but short-lifespan, almost disposable consumer goods such as mobile phones and computers (as well as the magnificent range of frantically upgradable software and applications we enjoy on them) is testament to the very powerful appeal of the new. New is exciting; new is intense; new promises to interrupt the mon
... See moreDerren Brown • Happy: Why More or Less Everything is Absolutely Fine
The mere exposure effect has been replicated many times—the more familiar a face, letter, number, sound, flavor, brand, or Chinese character becomes, the more we like it.
Adam Grant • Originals: How Non-Conformists Move the World
What happens when something remarkable becomes abundant? When our favorite restaurant or coffee house becomes a chain, or a new social product becomes ubiquitous, we tend to crave something new...something more scarce. Why? It’s a natural desire to immerse ourselves in stories that move us and express identity through uniqueness. When something see... See more
Scott Belsky • The New Stack of Entertainment, Tensions of the AI Age, & Navigating Cambrian Explosions
The Wundt curve shows that overly simple and predictable stimuli provide only neutral hedonic value. Positive hedonic value requires stimuli that are somewhat novel/complex/ambiguous. Too much novelty or complexity, however, leads to negative hedonic value. There is, then, a “sweet spot” for the right amount of stimulus novelty/complexity: slightly... See more