Presented with an avalanche of opportunity, especially with entertainment — something meant to bring joy — we stick to what we know. After all, what we know feels good .

In Derek Thompson’s book, Hit Makers , he explains this tendency,

“Most consumers are simultaneously neophilic — curious to discover new things — and deeply neophobic — afraid of

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Most consumers are simultaneously neophilic, curious to discover new things, and deeply neophobic, afraid of anything that is too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises