The foundation for Nike’s “Energy Marketing” through ‘The Business of Hype’: Drieke Leenknegt
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The foundation for Nike’s “Energy Marketing” through ‘The Business of Hype’: Drieke Leenknegt
When Nike committed millions of dollars to Breaking2, a moonshot to break the two-hour mark on the marathon, they were engaging and challenging the tribe.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Nike was widening the network of minds who were actively thinking about how to make its ideas more useful, without putting anyone else on its payroll.
Steven Johnson • Where Good Ideas Come From
As uncertain as the business world can be, one surefire way to know you’ve built something great that is primed to grow and scale is when your competitors start either copying you or suing you, sometimes both. Or like Jenn Hyman in good times, and Curt Jones in bad ones, when investors come knocking on your door unsolicited, ready to write a check.
Guy Raz • How I Built This
A list of 10 principles from an early internal memo at Nike, long before the company grew into a global brand. This list is rumored to have been written in 1977 by the first head of marketing, Rob Strasser, and was shared decades later by lead designer Markus Kittner.
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results co... See more
“1. Our business is change.
2. We're on offense. All the time.
3. Perfect results co... See more
James Clear • 3-2-1: On Simplifying, a 5-Step Process for Nearly Anything, and Collaboration | James Clear
The way Stephanie felt when she bought the Pumas was the product.