The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.

Seven Stories that Sell

LJ Bloom

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Stories That Stick

Kindra Hall • 3 highlights

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The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

Carmine Gallo

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Grow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace

Cathy Goodwin

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Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

Maria Ross • 1 highlight

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