The Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One.


The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't
amazon.comGrow Your Business One Story At A Time: How Strategic Storytelling Helps You Stand Out And Succeed In A Crowded Marketplace
amazon.com
Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Maria Ross • 1 highlight
amazon.com