Your job isn’t to get people to buy your stuff; your job is to matter to them.

Everywhere I looked, I was reminded that success was less about dominance and more about significance.

Real marketing is built into what you do and why you do it. It’s part of your story, something that you do organically when your business is aligned with your mission and values. Kept promises, free returns, obsession with the details, returned emails, clean tables, and attentive staff—all of this is your real marketing. Real marketing creates a