But one source of Trump’s success may be that he is an avatar of the all-tribe, no-village style of performative confrontation. He stokes out-group animosity, and speaks to voters who are furiously intolerant of political difference.

This contrast between the interactive content that “people crave” and the “traditional media” that has become outmoded has taken on a political cast since the election. In a New Yorker item, Joshua Rothman argues that “Democrats preach while Republicans riff” — i.e. Democrats operate like the nattering nabobs of traditional media while Republicans

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