The Focus to Say No

“What focus means is saying ‘No’ to something that you—with every bone in your body—you think is a phenomenal idea. And you wake up thinking about it. But you say ‘No’ to it, because you’re focusing on something else.”

“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying no to 1,000 things.”