What’s On Deck for Business School - The Flywheel

This may be On Deck’s biggest advantage over traditional educational institutions: its willingness to experiment and try new things. The world is moving ever-faster. The ways for people to make a living are constantly expanding. The half-life of professional skills has fallen to five years. A modern educational institution needs to be able to serve... See more

On Deck is building a modern, digitally native education platform at a fraction of the time and cost of traditional higher and continuing education.

On Deck may be able to attempt this move, too. Though its broader scope may complicate matters, the cohort-based course company has succeeded in creating a brand known by most in the industry, and trusted by many.

New competitors to On Deck will emerge, many of which will try to do one thing very well instead of taking On Deck’s platform approach.

In the end, the free market will decide. Over the next year or two, as we wait to for a vaccine, business schools will be forced to prove their worth as more than just location-bound incubators for building social capital. Unlike the cautiously optimistic class of students ready to embark on their MBA journey, McDonald believes this could be the be... See more