With NYC in a heatwave & momentum heating up, this week’s all about saving you clicks so you can chill out.

The deeper you dive into the email world, the more you realize there aren’t just a few types of emails you can send. Best-in-class organizations and operators might send up to eight different categories of emails, each with a specific purpose in mind:

1. Traffic-driving newsletters


2. Destination newsletters


3. Alerts


4. Courses


5. Pop-up newsletters


6. Transactional

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