🌀🗞 The FLUX Review, Ep. 160

By staying nimble and making adjustments when required, you can keep your experiment on track through changing tides. Be iterative, not dogmatic: approach this process with the humility of a scientist, not the rigidity of an officer following orders.

It’s iterative: The first attempt is always wrong. You must iterate towards the best possible solution, not try to get it on the first try. It’s rapid: Speed gives you more iterations and more opportunities to learn. It’s visual: Plans, progress, and updates are done with screenshots and visuals so everyone can see what the end result will look lik

The old way of business—where companies guess what customers want from research and then produce those products in a lab, isolated and insulated from feedback—reflects a fear of failure and is deeply fragile in relation to

This is the pattern: poor quantitative results force us to declare failure and create the motivation, context, and space for more qualitative research. These investigations produce new ideas—new hypotheses—to be tested, leading to a possible pivot. Each pivot unlocks new opportunities for further experimentation, and the cycle repeats. Each time we