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The flex commerce era đź’Ş
We’ve never experienced a time like now. There are more millionaires minted each day than ever before. The age of the “digital flex” is upon us, but what begins as digital rarely remains so. In the coming months, the digital flex will take on additional meaning. The Twitter AVIs and the many digital representations of newfound wealth are a product ... See more
Web Smith • The Newly Rich
Membership is also a vehicle of the modern aspiration economy. It represents a shift from doing things for the benefit of others (conspicuous consumption) to a value model where we invest in things that benefit ourselves: access, knowledge, information, experience, privacy, belonging, self-actualization. In the modern aspiration economy, consumers ... See more
Ana Andjelic • From Loyalty to Membership
Class is decoupled from money: inexpensive goods and activities – like wearing clothes made of recycled materials, meditation, or having plant-based diet, are modern status symbols.
Ana Andjelic • The Business of Aspiration: How Social, Cultural, and Environmental Capital Changes Brands
It’s a fascinating evolution of status... and I’m here for it... for as long as these luxurious buys are additive to our environment — not extractive. Let anyone feel like a hero for as long as it’s to the collective’s benefit.
Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more
Consumption and sustainability are paradoxical — we can’t buy our way out of this — but some rebranding won’t hurt. Positio... See more
Victoria Buchanan • Vol.17: Victoria Buchanan: Surrealism, World Saving Luxury + Fractional Work
