
The Five Tools of Hedonic Design

Four psychological factors make satisfaction temporary. Let’s begin with the first factor: boredom.
Nir Eyal • Indistractable
Boredom, negativity bias, and rumination can each prompt us to distraction. But a fourth factor may be the cruelest of all. Hedonic adaptation, the tendency to quickly return to a baseline level of satisfaction, no matter what happens to us in life, is Mother Nature’s bait and switch. All sorts of life events we think would make us happier actually
... See moreNir Eyal • Indistractable
Hedonic adaptation Shows outside forces are not as important as you think. But … things get better. “Engineer conditions for its emergence.”