The first things you should set up with your new Google Pixel
How your startup can rise above the crowd with storytelling & positioning | Product Hunt
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So where should we spend our effort? With only five days in the sprint, you have to focus on a specific target. Steve chose the moment of delivery.
Jake Knapp • Sprint
The first step in the positioning exercise is to make a short list of your best customers. They understood your product quickly and bought from you quickly. They became raving fans, referred you to other companies and acted as a reference for you. They represent the perfect type of customer you want to buy from you (at least in the short term).
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Google turned to its mission statement: Organize the world’s information and make
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Google had massive goals, and the entire company channeled its values from the founders. Its mission was collecting and organizing all the world’s information—and that’s only the beginning.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
Of course, your Highlight isn’t the only thing you’ll do each day. But it will be your priority.