This new model takes what we have learned from the Aggregation Era and finds a way to blend it with the independence enjoyed by the “sovereign writer”—or, to be appropriately expansive, let’s call it “sovereign creator.” It is, I believe, the natural model of the internet, taking advantage of the web’s massive scale and interconnectivity and... See more

Imagine a fractional-ownership model where like-valued creators buy into a shared professional framework. With an economy of scale, we could collectively share in things such as legal protection and sophisticated audience-development tools designed specifically for evidence-based content. We could sign sponsors who understand the unique value of... See more

Democratizing this subscription-based future will enable more writers to earn more money by writing about what truly matters. It puts the media’s destiny into the right hands.