While most brands try to be the center of attention, Oatly is playing the role of the thoughtful host who introduces interesting people to each other and then steps back.

I really think that by doing all these things, they’re positioning itself as a facilitator of community rather than just another product in an otherwise boring category. AND—this... See more

And maybe we're all just tired. While the internet is forever, forever is exhausting. Sometimes you want your content to end. Sometimes you want to hold something real.