The Fearless Marketing Bible for Life Coaches

Read your copy — on your website, on your page, in your emails. Do you sound like a self-help book, or do you sound like you talk? Do not sound like a self-help book. Here’s what sounding like a self-help book is like: “Are you ready for a transformation? Finding your purpose can give you freedom and power. Give your inner self a voice, and you’d b

EVERYONE is your client. When you show up believing that, miraculously everyone pays you. Some pay you money. Others pay you in: goodwill referrals allowing you to gain experience helping another person, which sharpens your skill and broadens your perspective the gratification, the warm-and-fuzzies of knowing that you're making a difference in a wa

If you are “fastidious”— first, celebrate your conscientious nature! It’s what makes you an excellent student and a highly-skilled and trustworthy coach. Your medicine is: you must loosen up, take more risks, take action not to get it right but to get over yourself, and always be in the middle of your own garbage challenge. You must learn how to al

Exclusivity is NOT about being fancy, better than other people, or generating fake scarcity. It’s about being very clear about whom you are best-suited to serve.

Nobody wants to feel like they’re sitting in a classroom. Instead, share from your life. Be a human, instead of a weirdo “expert” person.

Before you post, ask yourself: Is it loving? Is it true? Will it help at least one person?

When my best client is done working with me and gets the transformation they came for, they feel _______, _______, and _______.

If you know how to give them something that makes them think, “This is so good,” you don’t have to say it. Never tell them, “This work will change your life.” Give them something that actually does change their life in a very small, concrete, specific way today. Never tell them, “You can have more joy in your life.” Give them something that makes t

You're looking for people who already want you.