Good marketing calls people out. Good coaching calls people out. And a common misconception here about calling out? It is not: "You're doing it wrong, so let me school you." It is: "I love you. Your higher self has a different perspective on this. Let my higher self conspire with your higher self to remind you."

Don’t tell people, “I’ll teach you how to process emotions.” Nobody who is not already a mindset coach ever got out of bed and thought to themselves, “Hmm, I am having some emotions to process today.” They think, “My life sucks. I need cookies.”

Saying that life coaching is a luxury expense is like saying preventive healthcare is a luxury expense.

What some people judge you for is exactly what some other people will want to pay you for. Let it out.

Fuck being a brand. Who you are, in your full humanity, is the brand.

In so much of our copy, we talk about concepts that we learned from our teachers. Ask yourself this one question: if I were to explain it entirely in my own words, how would I say it?

It is the ultimate act of love to allow people to have the experience of feeling triggered by you without rushing to people-please from an insincere place or making it mean something about your ego.

This has me asking every single day: Everyone who is not getting big results — why aren't they? (Here, assuming the problem is never the group member but 100% the way I'm showing up and teaching.) How is this teaching landing? If I keep saying the same thing over and over and people aren't receiving it, how should I try saying it differently? How c

Confident marketing: Certain of your value Showing up to social media to serve and connect Messaging is inspiring Copy is compelling because you already believe it Consistently and purposefully showing up This is a huge transition and is enough to get you making money. A lot of what I teach is intended to get you to confident.