The Fearless Marketing Bible for Life Coaches

Fuck being a brand. Who you are, in your full humanity, is the brand.

It is the ultimate act of love to allow people to have the experience of feeling triggered by you without rushing to people-please from an insincere place or making it mean something about your ego.

Being authentic is a learned skill.

You're looking for people who already want you.

see if you can try to shift to a different emotion. Emotions that are conducive to writing include: Wonder Curiosity Appreciation Excitement Commitment Passion Devotion Interest Loving Openness Connection Change the way you feel first, and everything else will follow.

Ask a good friend that you trust to ask you a question about your product or service. Then answer it. To them. Have a conversation. It’s okay and normal if you get a little tongue-tied at first. Give yourself time to find the flow. Record the whole thing. Transcribe your answer and edit it. I guarantee that’s some of the best-converting copy you co

You can write "bad" copy that breaks all of my “rules” and still make a fuckton of money. Get out there, speak, and serve.

The quality of your thoughts, your energy, and the value you provide is what will create business.

In so much of our copy, we talk about concepts that we learned from our teachers. Ask yourself this one question: if I were to explain it entirely in my own words, how would I say it?